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Hard to believe that people once thought the world was flat with what we know today. So how do people change their minds? In the age of reason research generates evidence to create knowledge. 

At Consuming Future, we believe that collaboration is key to success. We work closely with our clients to understand their challenges and goals, and develop solutions that are tailored to their unique needs. Our approach is transparent, results-driven, and designed to help businesses thrive.

Consuming future refers to the way people consume products and services in the present with an eye on the future. It means being aware of sustainability, the environmental, social and ethical impacts of our consumption choices, and seeking to create a better future for ourselves and others.

Consuming future matters because it affects our personal and professional life in many ways. For example, consuming future can help us:

· Improve our health and well-being by choosing foods that are nutritious, sustainable and ethical.

· Save money and resources by opting for products that are durable, reusable and recyclable³.

· Enhance our creativity and innovation by exploring new possibilities and solutions that are ethical, sustainable and profitable.

· Build trust and reputation by engaging with our customers, partners and communities in a transparent, responsible and collaborative way.

Consuming future is not only a trend, but also a mindset and a lifestyle. It requires us to think critically, act consciously and plan strategically. It challenges us to be more proactive, adaptive and resilient in the face of uncertainty and change. It empowers us to shape the future we want to live in. 

You will find more about all our research and more in Consuming Future Magazine.